Licensing
In-store Advertising
AVLA's Licensees are permitted to include in-store advertising
on programs containing copies of sound recordings and/or music
videos, conditional upon the following:
Conditions of In-Store Advertising
- All advertising must be in-store, i.e. relate to the products
or services sold or provided by the commercial subscriber who is
leasing the programs containing in-store advertising; for example,
if your client is a restaurant, you cannot advertise the clothing
store down the street.
- AVLA's members have the right to approve all scripts - you must
submit scripts to AVLA for approval prior to including advertising
on the programs.
- You may not use sound recordings owned by our members as a
soundtrack to the in-store ads.
- In-store ads may not interrupt any sound recording owned by our
members - there must be a discernible buffer between the end of the
sound recording and the beginning of the ad, and the end of the ad
and the beginning of the sound recording.
- There is an increased licence fee associated with programs
containing in-store advertising:
| Type of Agreement |
In-Store Advertising Licence Fee |
| MSS Digital (CD) |
$.15 per copy per sound recording |
| MSS CD-R |
$.44 per copy per sound recording |
| MSS CD-Compression |
20% of gross lease revenue |
| MSS Hard Drive Compression |
Greater of $8.00 per system per month or 20% of gross lease
revenue |
| Video Pool Digital |
$.30 per copy per music video |
| Video Pool DVD-R |
$.88 per copy per music video |
| Audio-Video Jukebox Agreement |
Greater of $22.00 per system per month or 20% of gross lease
revenue |
Restrictions
In-store ads may not advertise the following:
- alcohol
- tobacco products
- political endorsements
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